Original lede:
“An underdog story if
ever there was one: A puppy from an abandoned hotel in middle-of-nowhere South Carolina,
picked up by an all-kill shelter where owners have 48-hours to claim a dog
before it is euthanized. With only hours left, this dog’s fate is changed by a
woman many kilometres away.”
Revised lede:
“An underdog story if
ever there was one: In 2010, a stray puppy was picked up from an abandoned
hotel in South Carolina by an all-kill shelter where unclaimed dogs are euthanized after 48-hours.
This past Tuesday, that same puppy was one of 15 mixed-breed dogs permitted to
compete in the Westminster Kennel Club dog show, the biggest dog show in the
world.”
Revision notes:
Let me begin by saying
that this exercise was much more difficult than I expected. Crafting a lede
that both introduces the content of the story and engages the reader is no
small task.
I should also mention
that I originally pegged the lede as a hard-news lede because it’s rather
information-heavy (who, what, where, when and how). However, I’m now of the
opinion that it’s more of a medley lede. It incorporates both hard-news and
anecdotal elements.
One of the biggest hurdling
blocks I faced in shaping my revised lede was changing the scope. In the original
lede, Amberly (the journalist) speaks to only one compartment of the story—that
a stray puppy defied the odds by being saved by a stranger only hours before
being euthanized. What Amberly misses in her lede, and what I thought should be
included because it makes the story much more engaging, is that the stray puppy
recently competed in a world-class dog show that has historically been
exclusive to pure-bred dogs.
I think that any lede
to this story must include a tidbit about how Emma (the once stray dog) is now
competing is world-class dog shows. It’s the contrast between what Emma was
three years ago and what she is today that’s most captivating. I hope that I was able to do that in my revised lede.
Benjamin, your added detail: competing "in the Westminster Kennel Club dog show" gives this lede a 'true' underdog quality for me--from near death to huge success.
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